Law Office Marketing

In December, end of the business year thoughts occur, and planning for next year's marketing is already underway. I have been a solo lawyer for a little over one year (April Fool's Day, 2004), and so far I have found the move to solo  practice to be satisfying. One area I am working on is marketing. I am trying to get name recognition without looking like the cheesy lawyer ads with pictures of eagles, Lady Liberty and suited attorneys sprinting up courthouse steps... my sprinting days are long gone!I try to follow advice similar to this article describing a Memphis, TN law firm's marketing strategy.